Play Your Part – A partnership with in/PACT and Citizen Group

The Play Your Part campaign was developed and is being managed by global purpose activation agency in/PACT and San Francisco based marketing and ad agency Citizen Group, Official Sustainability Partners of the San Francisco Bay Area Super Bowl 50 Host Committee.

in/PACT has introduced the world’s only global purpose activation platform that connects brands to their customers, employees and other stakeholders through “people-empowered giving”.

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Citizen Group is an award-winning, San Francisco-based marketing & ad agency dedicated to building “citizen brands” – brands that aim to lead with their values, and engage their audiences in exciting and effective ways.

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